Creative Art Pop-up Market
START
Event Design
Background.
START (Stand Together in Art) is a creative pop-up marketplace helping to showcase work, raise voices, and celebrate the artists of the AAPI community.
Role.
Social Media Strategist: Develop and execute a comprehensive social media strategy to promote START and showcase the work of AAPI artists.
Event Planner: Manage the logistics and budget for a successful AAPI art pop-up shop event.
Brand Manager: Build and maintain the brand identity of START, a creative pop-up marketplace celebrating AAPI artists.
Team.
Sarah Kim | Creative Director
Arah Kang | Event Producer
Hope Kwak | Co-Founder
Cindy Lee | Co-Founder
Timeline: 3 Months
Overview
A creative pop-up marketplace celebrating AAPI artists.START was created to support AAPI artists by providing a platform for them to showcase their work and tell their stories. The first event was a pop-up shop that attracted over 300 attendees and featured a diverse range of art, including paintings, sculptures, and photographs.
Project Outcome
200% increase in Instagram engagement
& $1,000 raised for the START Foundation.
Event Promotion
Instagram Marketing (@st.art_atl)
As the branding and graphic designer for the event's Instagram marketing, my visually appealing and on-brand promotional materials played a crucial role in attracting over 300 attendees to the event. My contributions helped to raise awareness of the importance of supporting AAPI artists and celebrating their cultural heritage, making a significant impact within the AAPI community.
Visual Identity
Design System.Logo
Colors
Design Elements
Typography
ReflectionWorking as a branding and graphic designer for the AAPI art pop-up shop event was a rewarding experience that taught me the importance of supporting underrepresented artists and advocating for diversity in the art world.
One of the challenges I faced was working with a new team and ensuring everyone was involved and meeting deadlines. Despite this, my visually appealing and on-brand promotional materials helped attract over 300 attendees, providing a platform for AAPI artists to feel empowered and express themselves through their art. I'm inspired to continue this work in the future.
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