Partnering with Georgia Tech Design Lab
Skinaire
Skin Care App Design
Background.
Skinaire is a mobile application designed specifically for international flight attendants to help them easily discover and comprehend the most appropriate skincare products for their needs while traveling overseas.
Role.
As the Lead UI/UX Designer, I designed and oversaw the end-to-end prototype, including user research, wireframing, prototyping, and visual design.
Team.
Sarah Kim | Lead UI/UX Designer
Timeline: 1 Month
Overview
Skinaire app.
Skinaire is a mobile application designed specifically for international flight attendants to help them easily discover and comprehend the most appropriate skincare products for their needs while traveling overseas.
Problem
Skincare product overload.
With over 25,000 skincare products available in the market, the industry has become oversaturated and overwhelming for consumers.
Despite the increased interest in skincare, finding the right products has become more difficult, and consumers often struggle to discover the best products that suit their unique needs.
Target Audience
💧 Low Humidity Levels
Frequent flyers.
Flight attendants undergo a wide range of unique and adverse job-related exposures, yet they are often overlooked when it comes to dermatological research.
This occupational group is significantly affected by magnified UV rays, circadian rhythm disruptions, travel-induced dryness, and frequent climate changes resulting from frequent flying. As a result, flight attendants' skin requires extra care and preventative measures to combat these environmental and bodily changes..
The World Health Organization reports that humidity levels in aircraft cabins are typically less than 20%. Low humidity is one of the most common causes of dry skin.
☀️ Higher UV Levels
A scientific review published in JAMA Dermatology found that pilots and cabin crew are occupationally exposed to higher levels of UV radiation than the rest of us, making them twice as likely to develop melanoma (a type of skin cancer).
Persona.
💧 Low Humidity Levels
User Group
The World Health Organization reports that humidity levels in aircraft cabins are typically less than 20%. Low humidity is one of the most common causes of dry skin.
☀️ Higher UV Levels
A scientific review published in JAMA Dermatology found that pilots and cabin crew are occupationally exposed to higher levels of UV radiation than the rest of us, making them twice as likely to develop melanoma (a type of skin cancer).
“As a flight attendant, I'm not only expected to look professional and put together, but I also have to contend with the effects of frequent flying on my skin.”
Age: 32 | International Flight Attendant
Anne is an international flight attendant who loves her job but has noticed that frequent flying has caused dry patches, acne, and hyperpigmentation on her skin. She's struggling to maintain a professional appearance and feels self-conscious compared to her colleagues. She is looking for practical skincare solutions that are effective and won't interfere with her job demands.
About
Anne
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Interests: Skincare, Traveling, Trending Products
Pain Points
Project Goal
To design a skincare discovery app that is advantageous for flight attendants.
With thousands of makeup brands releasing new products every day, only 25% of those products are made specifically for males. However, over 70% of all men have a skin routine they follow religiously.
Recent trends are rewarding the “effortless” look, increasing the popularity of skincare. Covid has accelerated the focus of skincare as getting ready for work in the morning has become less pertinent.
Trends.
Personalization
Covid-19
Gender Neutral
Skincare is one of the most personal experiences as everyone differs in skin type and sensitivity. With the increase in demand for more personalized services and products, artificial intelligence (AI) can be used to create customized consumer experiences in skincare for customers.
User Research
1-on-1 Interviews.
To design an impactful product for flight attendants, I conducted one-on-one interviews to gain insights into their personal experiences and needs.
Information Architecture
Application Site Map.
Concept Development
Prototypes.
Created sketches of key screens such as the skin quiz, home page, and product details using the site map as a reference.
Sketched and edited iterations to prioritize features for the app, then created lo-fi wireframes on Figma for user testing.
Branding
Social Media Survey.
A survey was conducted on social media to determine the ideal color palette, font, and name for a skincare app.
Visual Identity
Design System.
Logo
The logo for the app draws inspiration from the clouds, which symbolize air travel, to create a memorable brand identity.
Colors
Typography
Final Concept
Main Features.
discover the best products for you.
The "Find" tab on Skinaire allows you to discover skincare products based on your skin type, concerns, and previously used products. You can also explore trending products to stay up-to-date on the latest skincare trends.
personalize your experience.
Skinaire has a Skin Quiz that recommends skincare products based on your skin type and concerns. You can update your answers in the settings.
hard time reading & understanding labels?
Skinaire's app simplifies skincare shopping by providing translations, ingredient summaries, and skin match scores through its convenient scan feature. Users can shop with ease and confidence by simply taking a picture, whether at home or abroad.
Final Design
In Action
Reflection
During this project, I struggled with prioritizing features and screens due to time constraints. To address this, I reviewed my research and focused on impactful features. This experience taught me the importance of prioritizing and making thoughtful design decisions.
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